Helping consumer brands scale across Australia and New Zealand.
ADC connects emerging consumer brands with millions of customers through direct selling shows and activations. Real buyers, real data, real growth.
Brands growing through the ADC platform
We're on a mission to fix a broken retail model.
Most consumer brands don't fail because the product is wrong. They fail because getting in front of the right customers, owning the relationship and proving demand at scale is harder than it should be.
You don't own the customer
Retail owns the relationship, the data and the repeat purchase pathway.
Margins get compressed
Shelf fees, co-op spend and slow payment terms erode the economics before momentum can build.
You don't get real customer data
Aggregate sales numbers don't tell you who bought, why they bought or how to bring them back.
Incumbents control the shelf
Retail access is gatekept, expensive and difficult to scale without proven demand.
The ADC platform
The advantage traditional retail can't give you.
Retail can put your product on a shelf. ADC puts your brand in front of real customers and gives you the data, sales and proof to keep growing.
Generate revenue from day one through live, direct customer conversion.
Build your own customer list and first-party data asset, not a retailer's report.
Use live sales velocity and real customer feedback to enter retail from a position of proof.
What brands say.
Hear from brand partners growing through the ADC platform.
"ADC gave us direct access to customers we couldn't reach through retail. Within three months we had 2,000 new buyers and the velocity data to start conversations with major supermarkets."
Brand Partner
Founder, Replace with brand name
"The first-party data we captured through ADC activations is now the backbone of our ecommerce strategy. We know exactly who our customer is, what they buy and when they come back."
Brand Partner
Founder, Replace with brand name
How it Works
Five steps from launch to scale.
01 / Launch
Launch across 100+ locations
Your brand goes live across selected shows, markets, events and mall activations chosen for audience fit, footfall and commercial potential.
02 / Sell
Direct sales from day one
Trained teams sample, educate and sell your product directly to high-intent buyers in person. Real revenue, no middlemen.
03 / Capture
Build your customer data asset
Every interaction builds your owned customer data, including emails, preferences, purchase behaviour and product feedback.
04 / Retain
Turn buyers into repeat customers
Captured data feeds remarketing, ecommerce growth and repeat purchase from customers who already know your brand.
05 / Scale
Scale with proof behind you
Live sales, customer feedback and velocity data give your brand the proof needed to grow across ecommerce, wholesale and retail.
Built for founders who are done
waiting for permission to grow.
If you've got a product customers need to try, ADC gives you a way to get it into their hands, learn what works and build the proof to scale.
You're building a consumer brand
Food, beverage, pantry, snacking, baby, wellness or premium consumer goods.
You want customers, not impressions
You need real buyers, real feedback and repeat purchase potential.
You need data before you scale
You want first-party data built from real customer interactions, not assumptions.
You're preparing for retail
You need velocity, validation and demand proof before bigger ranging conversations.
The difference
Traditional retail vs. the ADC model
Product comparison
ADC Platform
Direct commerce model
Traditional Retail
Conventional distribution
Who owns the customer relationship
Customer data
Cash flow
Real-time product feedback
Retail-ready proof of demand
Event locations across ANZ
Margins
The numbers behind the platform.
100+
Event locations
across ANZ
800+
Selling days
annually
5M+
Customer interactions
per year
$11M+
Revenue generated
last 12 months
138%+
Portfolio growth
year on year
65%
Gross margin
across the platform
Real customers.
Real data.
Real growth.
If your brand is ready to acquire customers at scale, validate in market and build the proof that opens retail doors - apply to become an ADC brand partner.
